AMTP 2020 PRESENTATION SCHEDULE
THURSDAY MARCH 19, 2020
8:00 AM - 9:15 AM
Session 1.1 SOCIAL MEDIA + INTERNET + MOBILE + DIRECT MARKETING
TERRACE ROOM 1
SESSION CHAIR: Randy Stuart
Consumer Data Privacy in Marketing Research: A Study of Value-Based and Cognate-Based Approaches
Scott Ertekin, Brenau University
Blockchain and the Transformation of Branding
Brian Whelan, University of North Carolina at Charlotte
Sunil Erevelles, University of North Carolina at Charlotte
Padma Bulusu, Wells Fargo Securities Technology
B2B Social Media Marketing: A Content Analysis of the Role of Scope on Firm Performance
Nicole Dilg Beachum, University of Alabama at Birmingham (UAB)
Marianne Loes, University of South Alabama
Stacy Wellborn, University of South Alabama
Catherine Hessick, University of South Alabama
Session 1.2 PROMOTION + RETAILING
TERRACE ROOM 2
SESSION CHAIR: Kellie McGilvray
The Impact of Culture on Multinational Business Expansion: A Case Study Evaluating Merchandising in Asian 7-Eleven Franchises
Matthew H. Yang, University of Southern Mississippi
Gallayanee Yaoyuneyong, The University of Southern Mississippi
Mind the Gap: The Effects of Shopping Medium on Consumer Food Evaluations
Ashley Thomas, University of Mississippi
Christopher L. Newman, University of Mississippi
The Height Premium: When Shorter Men Pay More
Nuket Serin, Florida International University
Jayati Sinha, Florida International University
Session 1.3 MARKET RESEARCH + DEMOGRAPHICS + CB
TERRACE ROOM 3
SESSION CHAIR: Rachel Bronson
Are Eco-Friendly Cars More Favorable? An exploratory study of attitude toward eco-friendliness among multiethnic consumers in the U.S.
Meng Tian, Florida State University
Sindy Chapa, Florida State University
Micheal Walsh, Florida State University
Nicholas Kjaerholt, Florida State University
Ailin Xia, Florida State University
Factors Impacting One’s Self-Classification into One of the Five Categories of a Typology Delineating Green (and not so Green) Consumers
Sam Fullerton, Eastern Michigan University
Tammy McCullough, Eastern Michigan University
Estelle van Tonder, North-West University (South Africa)
Techy, Classy, and Social: Electric Vehicles and Brand Communication on Twitter
Marilena Olguta (Olga) Vilceanu, Rowan University
Rhianna Davis, Rowan University
Kailey C. Bertelson, Rowan University
THURSDAY MARCH 19, 2020
9:30 AM - 10:45 AM
Session 2.1 SOCIAL MEDIA + INTERNET + MOBILE + DIRECT MARKETING
TERRACE ROOM 1
SESSION CHAIR: Nuket Serin
It Takes an (Online) Village: Adoptive Parent Identity Construction through Blogging
Elise Johansen Harvey, University of South Carolina Upstate
Turn the Other Cheek or an Eye for Eye: Exploring Brand-to-Brand Dialogue on Social Media
Veronica L. Thomas, Towson University
Kendra Fowler, Youngstown State University
I Will Like Your Product but not Your Face: An Introduction to Selfies in Online Reviews
Patrick A. Barbro, Rowan University
Session 2.2 MARKET RESEARCH + DEMOGRAPHICS + CB
TERRACE ROOM 2
SESSION CHAIR: Serge Belemkoagba
Is there a ROI for Being Ethical? The Impact of Consumer Perceived Ethicality on Brand Equity
Arwen L. Matos-Wood, Kennesaw State University
Exploring the Effect of Shocking Advertising Used by For-profit and Nonprofit Organizations in US and Chinese Consumers
Shuo Yan, Florida State University
Sindy Chapa, Florida State University
Consumer Response to Foundations and Firms When Firms Own or Sponsor a Foundation
Amanda Swift, Murray State University
Ismail Karabas, Murray State University
Session 2.3 PROFESSIONAL SELLING + SALES MANAGEMENT
TERRACE ROOM 3
SESSION CHAIR: Lindsay Larson
Is It All in Your Head? How Your Beliefs About Money Influence Your Financial Behavior
Patricia T. Gouveia, Florida International University
The Promise of Artificial Intelligence and Potential Impact on the Sales Function
Richard Plank, University of South Florida Tampa
Pamela M. Peterson, Malcolm McDonald Academy
Body Language and Sales
Lindsay Larson, Georgia Southern University
Adam Puckett, Georgia Southern University
Timothy C. Heinze, California State University, Chico
THURSDAY MARCH 19, 2020
11:00 AM - 12:15 PM
Session 3.1 MARKETING MANAGEMENT + STRATEGY + BRANDING
TERRACE ROOM 1
SESSION CHAIR: Lindsay Larson
A Foundational Investigation of the Theory of Brand Comfort
Kirk D. Aiken, California State University, Chico
Ajay Sukhdial, Oklahoma State University
Matthew Meuter, California State University, Chico
Destruction and reconstruction of corporate reputation in international business network context
Nikolina Koporcic, University of Nottingham, UK
Maria Ivanova-Gongne, Abo Akademi University
Jan-Ake Tornroos, Abo Akademi University
Olga Dziubaniuk, Abo Akademi University
When Opinion Leaders Endorse Products — What marketers take advantage of and consumers misconceive
Alexander Mueller, University of Saskatchewan
Session 3.2 PANEL
TERRACE ROOM 2
SESSION CHAIR: Michael Latta
PANEL: Are Students Our Customers: Perils and Pitfalls of Students as Customers
Michael Latta, Coastal Carolina University
David Burns, Kennesaw State University
Michael McCall, Michigan State University
Ismet Anistal, Missouri State University
Meral Anistal, Tennessee Tech University
Session 3.3 CROSS-CULTURAL MARKETING + ENTREPRENEURSHIP + SMALL BUSINESS
TERRACE ROOM 3
SESSION CHAIR: Mike Thomas
Yours, Mine, or Ours? Exploring the Role of Cultural Values in Sharing Economy Services
Lacey Wallace, University of Southern Mississippi
Joanne T. Cao, University of Southern Mississippi
Is Culture Still Significant in Mobile Advertising?: Evidences from China, South Korea and the U.S.
Ying Wang, Youngstown State University
Ebru Genc, Hiram College
That's Not Fair....
Michael McCall, Michigan State University
Dave McMahon, Pepperdine University
FRIDAY MARCH 20, 2020
8:00 AM - 9:15 AM
Session 4.1 MARKETING EDUCATION + THE DYNAMIC BUSINESS SCHOOL
TERRACE ROOM 1
SESSION CHAIR: Michael Latta
Preparing Performance Reports for Upper Management: A Skills Building Project for Sales Management Students
Joseph D. Chapman, Ball State University
Russell Wahlers, Ball State University
Supporting Service Learning with an Interdisciplinary CSR Marketing Model
Ellen Raineri, Penn State Hazelton
Conceptualizing Divergent Idea Generation and Its Implications for Creative Marketing Instruction
Phil A. Titus, Bowling Green State University
Session 4.2 MARKET RESEARCH + DEMOGRAPHICS + CB
TERRACE ROOM 2
SESSION CHAIR: Pat Barbro
New Product Development processes in medical device startups: a case study
Alan D. Lish, University of Houston
The Big Era of Podcasting: A Timely Examination of Advertisements in Popular Podcasts
Kristine Johnson, Rowan University
Marilena O. Vilceanu, Rowan University
Erika P. Solis, Rowan University
Kailey C. Bertelson, Rowan University
Session 4.3 SUPPLY CHAIN + INTERNATIONAL + B2B / SERVICE MARKETING + NON-PROFIT + MARKETING ETHICS
TERRACE ROOM 3
SESSION CHAIR: Ismet Anitsal
Corporate Social Responsibility, Economic Geography, and the Moral Supply Chain
Steve LeMay, University of West Florida
Guli-Sanam Karimova, Kiel Centre for Globilization
Dave McMahon, Pepperdine University
Competing with the Sharing Economy: Understanding the Barriers Faced by “Traditional” Providers
Amiee Mellon, University of Montevallo
Jim Connell, University of Montevallo
The Future of Electronics Consumption and the Role of the Sustainable Consumer
Jennifer D. Henderson, University of South Alabama
FRIDAY MARCH 20, 2020
9:30 AM - 10:45 AM
Session 5.1 SOCIAL MEDIA + INTERNET + MOBILE + DIRECT MARKETING
TERRACE ROOM 1
SESSION CHAIR: Stefan Sleep
Understanding the Role of Consumer Engagement in Social Media
Hua Chang, Towson University
Lingling Zhang, Towson University
Investigating Brand Popularity and Implicit Brand Network Based on Online Social Network Data
Jurui Zhang
Raymond Liu
Content Analysis of Top Cosmetic Brands Activities on Instagram
Faren Karimkhan, Florida State University
Session 5.2 MARKETING MANAGEMENT + STRATEGY + BRANDING
TERRACE ROOM 2
SESSION CHAIR: Nichada Satasuk
Can Social Media Marketing Effects Be Sustained?
Manisha Mathur, Augusta University
Empirical Evidence of the Marketing and Corporate Political Activity Interface in Firm Strategy
Jessica Zeiss, Ball State University
The Firm-Perceived Contingencies to Political Strategy
Jessica Zeiss, Ball State University
Les Carlson, University of Nebraska - Lincoln
Session 5.3 GENERAL PAPERS
TERRACE ROOM 3
SESSION CHAIR: Joe Chapman
When and Why Split Ads are Effective
Harper A. Roehm Jr, University of North Carolina Greensboro
Michelle L. Roehm, Wake Forest University
Understanding Student Perceptions of their Personal Branding in Higher Education
Musa Pinar, Valparaiso University
Tulay Girard, Pennsylvania State university-Altoona
Empirical Study: Use of Online or Traditional Job Search: Which Do Graduating Sales Students Prefer When Searching for First Post-Graduation Careers
Linda G. Mullen, Georgia Southern
Randy Stuart, Kennesaw State University
Michael L. Thomas, Georgia Southern University
Session 5.4
BAYVIEW FOYER
---MEETING OF TRACK CHAIRS---
FRIDAY MARCH 20, 2020
11:00 AM - 12:15 AM
Session 6.1 PANEL
TERRACE ROOM 1
SESSION CHAIR: Victoria Crittenden
PANEL: MEET THE EDITORS
Panelists:
Vicky Crittenden, Babson College
Editor Journal of Marketing Education, Associate Editor Decision Sciences Journal of Innovative Education
Chris Hopkins, Auburn University
Editor Journal of Marketing Theory and Practice, Associate Editor Journal of Business Research
Adam Mills, Loyola University
Associate Editor Journal of Strategic Marketing, Special Issue Editor Journal of Marketing Education
Kevin Shanahan, Mississippi State University
Journal of Global Scholars in Marketing
Session 6.2 PANEL
TERRACE ROOM 2
SESSION CHAIR: Ismet Anitsal
PANEL: CHANGING EXPECTATIONS FROM DEPARTMENT CHAIRS IN THE DYNAMIC ENVIRONMENT OF HIGHER EDUCATION
Ismet Anitsal, Missouri State University
Melek Meral Anitsal, Tennessee Tech University
Michael Latta, Coastal Carolina University
David J. Burns, Kennesaw State University
Session 6.3 SPORT MARKETING
TERRACE ROOM 3
SESSION CHAIR: Dave McMahon
A Preliminary Examination of Sponsorship Motivations and Leveraging in Motor Sports
Carol L. Bruneau, University of Montana
Up Rooting: A Sports Marketing Analytics Based Exploration of Attendance in Major League Baseball
Adam Merkle, University of South Alabama
Catherine Hessick, University of South Alabama
Britton Leggett, University of South Alabama
Larry Goehrig, University of South Alabama
Kenneth O'Connor, University of South Alabama
Revisiting the Beneficiaries of the SCOTUS Ruling Striking Down PAPSA
Sam Fullerton, Eastern Michigan University
Ronald Dick, Duquesne University
Michael McCall, Michigan State University
FRIDAY MARCH 20, 2020
1:45 PM - 3:00 PM
Session 7.1
BAYVIEW FOYER
---EXECUTIVE BOARD MEETING---
SATURDAY MARCH 21, 2020
9:00 AM - 10:15 AM
Session 8.1 GENERAL PAPERS
TERRACE ROOM 1
SESSION CHAIR: Tulay Girard
The Proof is in the Power: Social Community Integration in Electronic Health Records for Elevated Patient Empowerment
Amanda Ledet, University of South Alabama
Building on the International and Diverse Make-Up Of A Baseball Organization and How Teams Capitalize On This Growth: The Rise of Latin Americans in Baseball
Rachel L. Bronson, University of Southern Mississippi
Chris Croft, University of Southern Mississippi
Media Effects: Nike Advertisements to Empower Women
Nivia K. Escobar Salazar, Florida State University
Arthur Raney, Florida State University
Sensemaking and Big Data Science: Soft and Hard Marketing Skills Are Needed Today
Michael Latta, Coastal Carolina University
Session 8.2 SOCIAL MEDIA + INTERNET + MOBILE + DIRECT MARKETING
TERRACE ROOM 2
SESSION CHAIR: Gallayanee Yaoyuneyong
The Brand Axis: Strategic Impacts of Loyalty and Engagement within the Social Media Magnet Theory
Kyle A. Huggins, Belmont University
J. Elliott Cunningham, Westgate Marketing
How is Brand Orientation Influenced by Social Media Content?
Eric Harvey, Kennesaw State University
Early-Career Professional Athletes, Social Media Marketing, and Sponsorship
Nichada Satasuk, The University of Southern Mississippi
Gallayanee Yaoyuneyong, The University of Southern Mississippi