AMTP 2020 PRESENTATION SCHEDULE

THURSDAY MARCH 19, 2020

8:00 AM - 9:15 AM


Session 1.1 SOCIAL MEDIA + INTERNET + MOBILE + DIRECT MARKETING

TERRACE ROOM 1

SESSION CHAIR: Randy Stuart

Consumer Data Privacy in Marketing Research: A Study of Value-Based and Cognate-Based Approaches

Scott Ertekin, Brenau University

Blockchain and the Transformation of Branding

Brian Whelan, University of North Carolina at Charlotte

Sunil Erevelles, University of North Carolina at Charlotte

Padma Bulusu, Wells Fargo Securities Technology

B2B Social Media Marketing: A Content Analysis of the Role of Scope on Firm Performance

Nicole Dilg Beachum, University of Alabama at Birmingham (UAB)

Marianne Loes, University of South Alabama

Stacy Wellborn, University of South Alabama

Catherine Hessick, University of South Alabama


Session 1.2 PROMOTION + RETAILING

TERRACE ROOM 2

SESSION CHAIR: Kellie McGilvray

The Impact of Culture on Multinational Business Expansion: A Case Study Evaluating Merchandising in Asian 7-Eleven Franchises

Matthew H. Yang, University of Southern Mississippi

Gallayanee Yaoyuneyong, The University of Southern Mississippi

Mind the Gap: The Effects of Shopping Medium on Consumer Food Evaluations

Ashley Thomas, University of Mississippi

Christopher L. Newman, University of Mississippi

The Height Premium: When Shorter Men Pay More

Nuket Serin, Florida International University

Jayati Sinha, Florida International University


Session 1.3 MARKET RESEARCH + DEMOGRAPHICS + CB

TERRACE ROOM 3

SESSION CHAIR:  Rachel Bronson

Are Eco-Friendly Cars More Favorable? An exploratory study of attitude toward eco-friendliness among multiethnic consumers in the U.S.

Meng Tian, Florida State University

Sindy Chapa, Florida State University

Micheal Walsh, Florida State University

Nicholas Kjaerholt, Florida State University

Ailin Xia, Florida State University

Factors Impacting One’s Self-Classification into One of the Five Categories of a Typology Delineating Green (and not so Green) Consumers

Sam Fullerton, Eastern Michigan University

Tammy McCullough, Eastern Michigan University

Estelle van Tonder, North-West University (South Africa)

Techy, Classy, and Social: Electric Vehicles and Brand Communication on Twitter

Marilena Olguta (Olga) Vilceanu, Rowan University

Rhianna Davis, Rowan University

Kailey C. Bertelson, Rowan University

THURSDAY MARCH 19, 2020

9:30 AM - 10:45 AM



Session 2.1 SOCIAL MEDIA + INTERNET + MOBILE + DIRECT MARKETING

TERRACE ROOM 1

SESSION CHAIR: Nuket Serin

It Takes an (Online) Village: Adoptive Parent Identity Construction through Blogging

Elise Johansen Harvey, University of South Carolina Upstate

Turn the Other Cheek or an Eye for Eye: Exploring Brand-to-Brand Dialogue on Social Media

Veronica L. Thomas, Towson University

Kendra Fowler, Youngstown State University

I Will Like Your Product but not Your Face: An Introduction to Selfies in Online Reviews

Patrick A. Barbro, Rowan University


Session 2.2 MARKET RESEARCH + DEMOGRAPHICS + CB

TERRACE ROOM 2

SESSION CHAIR: Serge Belemkoagba

Is there a ROI for Being Ethical? The Impact of Consumer Perceived Ethicality on Brand Equity

Arwen L. Matos-Wood, Kennesaw State University

Exploring the Effect of Shocking Advertising Used by For-profit and Nonprofit Organizations in US and Chinese Consumers

Shuo Yan, Florida State University

Sindy Chapa, Florida State University

Consumer Response to Foundations and Firms When Firms Own or Sponsor a Foundation

Amanda Swift, Murray State University

Ismail Karabas, Murray State University


Session 2.3 PROFESSIONAL SELLING + SALES MANAGEMENT

TERRACE ROOM 3

SESSION CHAIR: Lindsay Larson

Is It All in Your Head? How Your Beliefs About Money Influence Your Financial Behavior

Patricia T. Gouveia, Florida International University


The Promise of Artificial Intelligence and Potential Impact on the Sales Function

Richard Plank, University of South Florida Tampa

Pamela M. Peterson, Malcolm McDonald Academy

Body Language and Sales

Lindsay Larson, Georgia Southern University

Adam Puckett, Georgia Southern University

Timothy C. Heinze, California State University, Chico


THURSDAY MARCH 19, 2020

11:00 AM - 12:15 PM

Session 3.1 MARKETING MANAGEMENT + STRATEGY + BRANDING

TERRACE ROOM 1

SESSION CHAIR: Lindsay Larson

A Foundational Investigation of the Theory of Brand Comfort

Kirk D. Aiken, California State University, Chico

Ajay Sukhdial, Oklahoma State University

Matthew Meuter, California State University, Chico

Destruction and reconstruction of corporate reputation in international business network context

Nikolina Koporcic, University of Nottingham, UK

Maria Ivanova-Gongne, Abo Akademi University

Jan-Ake Tornroos, Abo Akademi University

Olga Dziubaniuk, Abo Akademi University

When Opinion Leaders Endorse Products — What marketers take advantage of and consumers misconceive

Alexander Mueller, University of Saskatchewan

Session 3.2 PANEL

TERRACE ROOM 2

SESSION CHAIR: Michael Latta

PANEL: Are Students Our Customers: Perils and Pitfalls of Students as Customers

Michael LattaCoastal Carolina University

David BurnsKennesaw State University

Michael McCallMichigan State University

Ismet AnistalMissouri State University

Meral AnistalTennessee Tech University

Session 3.3 CROSS-CULTURAL MARKETING + ENTREPRENEURSHIP + SMALL BUSINESS

TERRACE ROOM 3

SESSION CHAIR: Mike Thomas

Yours, Mine, or Ours? Exploring the Role of Cultural Values in Sharing Economy Services

Lacey Wallace, University of Southern Mississippi

Joanne T. Cao, University of Southern Mississippi

Is Culture Still Significant in Mobile Advertising?: Evidences from China, South Korea and the U.S.

Ying Wang, Youngstown State University

Ebru Genc, Hiram College

That's Not Fair....

Michael McCall, Michigan State University

Dave McMahon, Pepperdine University

FRIDAY MARCH 20, 2020

8:00 AM - 9:15 AM

Session 4.1 MARKETING EDUCATION + THE DYNAMIC BUSINESS SCHOOL

TERRACE ROOM 1

SESSION CHAIR: Michael Latta

Preparing Performance Reports for Upper Management: A Skills Building Project for Sales Management Students

Joseph D. Chapman, Ball State University

Russell Wahlers, Ball State University

Supporting Service Learning with an Interdisciplinary CSR Marketing Model

Ellen Raineri, Penn State Hazelton

Conceptualizing Divergent Idea Generation and Its Implications for Creative Marketing Instruction

Phil A. Titus, Bowling Green State University

Session 4.2 MARKET RESEARCH + DEMOGRAPHICS + CB

TERRACE ROOM 2

SESSION CHAIR: Pat Barbro

New Product Development processes in medical device startups: a case study

Alan D. Lish, University of Houston

The Big Era of Podcasting: A Timely Examination of Advertisements in Popular Podcasts

Kristine Johnson, Rowan University

Marilena O. Vilceanu, Rowan University

Erika P. Solis, Rowan University

Kailey C. Bertelson, Rowan University



Session 4.3 SUPPLY CHAIN + INTERNATIONAL + B2B / SERVICE MARKETING + NON-PROFIT + MARKETING ETHICS

TERRACE ROOM 3

SESSION CHAIR: Ismet Anitsal

Corporate Social Responsibility, Economic Geography, and the Moral Supply Chain

Steve LeMay, University of West Florida

Guli-Sanam Karimova, Kiel Centre for Globilization

Dave McMahon, Pepperdine University


Competing with the Sharing Economy: Understanding the Barriers Faced by “Traditional” Providers

Amiee Mellon, University of Montevallo

Jim Connell, University of Montevallo

The Future of Electronics Consumption and the Role of the Sustainable Consumer

Jennifer D. Henderson, University of South Alabama



FRIDAY MARCH 20, 2020

9:30 AM - 10:45 AM

Session 5.1 SOCIAL MEDIA + INTERNET + MOBILE + DIRECT MARKETING

TERRACE ROOM 1

SESSION CHAIR: Stefan Sleep

Understanding the Role of Consumer Engagement in Social Media

Hua Chang, Towson University

Lingling Zhang, Towson University

Investigating Brand Popularity and Implicit Brand Network Based on Online Social Network Data

Jurui Zhang

Raymond Liu


Content Analysis of Top Cosmetic Brands Activities on Instagram

Faren Karimkhan, Florida State University


Session 5.2 MARKETING MANAGEMENT + STRATEGY + BRANDING

TERRACE ROOM 2

SESSION CHAIR: Nichada Satasuk

Can Social Media Marketing Effects Be Sustained?

Manisha Mathur, Augusta University

Empirical Evidence of the Marketing and Corporate Political Activity Interface in Firm Strategy

Jessica Zeiss, Ball State University

The Firm-Perceived Contingencies to Political Strategy

Jessica Zeiss, Ball State University

Les Carlson, University of Nebraska - Lincoln


Session 5.3 GENERAL PAPERS

TERRACE ROOM 3

SESSION CHAIR: Joe Chapman 

When and Why Split Ads are Effective

Harper A. Roehm Jr, University of North Carolina Greensboro

Michelle L. Roehm, Wake Forest University

Understanding Student Perceptions of their Personal Branding in Higher Education

Musa Pinar, Valparaiso University

Tulay Girard, Pennsylvania State university-Altoona

Empirical Study: Use of Online or Traditional Job Search: Which Do Graduating Sales Students Prefer When Searching for First Post-Graduation Careers

Linda G. Mullen, Georgia Southern

Randy Stuart, Kennesaw State University

Michael L. Thomas, Georgia Southern University

Session 5.4

BAYVIEW FOYER

---MEETING OF TRACK CHAIRS---




FRIDAY MARCH 20, 2020

11:00 AM - 12:15 AM

Session 6.1 PANEL

TERRACE ROOM 1

SESSION CHAIR: Victoria Crittenden

PANEL: MEET THE EDITORS

Panelists:

Vicky Crittenden, Babson College

Editor Journal of Marketing Education, Associate Editor Decision Sciences Journal of Innovative Education

Chris Hopkins, Auburn University

Editor Journal of Marketing Theory and Practice, Associate Editor Journal of Business Research

Adam Mills, Loyola University

Associate Editor Journal of Strategic Marketing, Special Issue Editor Journal of Marketing Education

Kevin Shanahan, Mississippi State University

Journal of Global Scholars in Marketing

 

Session 6.2 PANEL

TERRACE ROOM 2

SESSION CHAIR: Ismet Anitsal

PANEL: CHANGING EXPECTATIONS FROM DEPARTMENT CHAIRS IN THE DYNAMIC ENVIRONMENT OF HIGHER EDUCATION

Ismet AnitsalMissouri State University

Melek Meral AnitsalTennessee Tech University

Michael LattaCoastal Carolina University

David J. BurnsKennesaw State University

Session 6.3 SPORT MARKETING

TERRACE ROOM 3

SESSION CHAIR: Dave McMahon

A Preliminary Examination of Sponsorship Motivations and Leveraging in Motor Sports

Carol L. Bruneau, University of Montana

Up Rooting: A Sports Marketing Analytics Based Exploration of Attendance in Major League Baseball

Adam Merkle, University of South Alabama

Catherine Hessick, University of South Alabama

Britton Leggett, University of South Alabama

Larry Goehrig, University of South Alabama

Kenneth O'Connor, University of South Alabama

Revisiting the Beneficiaries of the SCOTUS Ruling Striking Down PAPSA

Sam Fullerton, Eastern Michigan University

Ronald Dick, Duquesne University

Michael McCall, Michigan State University



FRIDAY MARCH 20, 2020

1:45 PM - 3:00 PM

Session 7.1

BAYVIEW FOYER
---EXECUTIVE BOARD MEETING---




SATURDAY MARCH 21, 2020

9:00 AM - 10:15 AM

Session 8.1 GENERAL PAPERS

TERRACE ROOM 1

SESSION CHAIR: Tulay Girard

The Proof is in the Power: Social Community Integration in Electronic Health Records for Elevated Patient Empowerment

Amanda Ledet, University of South Alabama


Building on the International and Diverse Make-Up Of A Baseball Organization and How Teams Capitalize On This Growth: The Rise of Latin Americans in Baseball

Rachel L. Bronson, University of Southern Mississippi

Chris Croft, University of Southern Mississippi

Media Effects: Nike Advertisements to Empower Women

Nivia K. Escobar Salazar, Florida State University

Arthur Raney, Florida State University

Sensemaking and Big Data Science: Soft and Hard Marketing Skills Are Needed Today

Michael Latta, Coastal Carolina University

Session 8.2 SOCIAL MEDIA + INTERNET + MOBILE + DIRECT MARKETING

TERRACE ROOM 2

SESSION CHAIR: Gallayanee Yaoyuneyong 

The Brand Axis: Strategic Impacts of Loyalty and Engagement within the Social Media Magnet Theory

Kyle A. Huggins, Belmont University

J. Elliott Cunningham, Westgate Marketing

How is Brand Orientation Influenced by Social Media Content?

Eric Harvey, Kennesaw State University

Early-Career Professional Athletes, Social Media Marketing, and Sponsorship

Nichada Satasuk, The University of Southern Mississippi

Gallayanee Yaoyuneyong, The University of Southern Mississippi