The Journal of Applied Marketing Theory (JAMT) is the official academic international journal of the Association of Marketing Theory and Practice (AMTP). It is an open-access, no-fee, double-blind peer-reviewed journal that publishes articles focusing on the application of academic research for scholars, researchers, students, educators, and marketing practitioners. The primary objective of the Journal of Applied Marketing Theory (JAMT) is to publish articles that enhance and contribute to the advancement of marketing as a discipline and practice. To achieve this, accepted manuscripts must be theoretically robust, provide substantial research findings and insights, and offer meaningful implications and recommendations. For articles reporting original empirical research, it is essential to employ a defensible methodology and present findings that adhere to rigorous academic standards. Submit your manuscript today.

Authors of the Best Paper Awards at the Association of Marketing & Theory (AMTP) are automatically invited for consideration to publish in this journal. The back issues are publicly accessible on JAMT’s site. Please click on the button below to start the submission process using the For Authors tab on the left menu:

The Journal of Applied Marketing Theory (JAMT) is published twice a year and has an acceptance rate of 0-25%.

JAMT is indexed by:

• Cabells Journalytics

• Sherpa Romeo

• Google Scholar

• CrossRef

• DOAJ

JAMT is included in WorldCat, the world's most comprehensive bibliography of library resources. The Journal is preserved using CLOCKSS, a leading preservation archive that guarantees persistent access to journal content for the very long term. Articles also receive Digital Object Identifiers (DOIs) through Crossref to ensure they can always be found.

For journal policies and submission guidelines, see the Policies page. Please contact the Editor in Chief with any questions about the Journal of Applied Marketing Theory (JAMT).