The Association of Marketing Theory and Practice is a non-profit organization since February 2023. It is an International and interdisciplinary academic marketing conference that focuses on bringing together both academic theory and real-world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, supportive, and collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects. We have participants attending every year from South Africa, Italy, Finland, Germany, France, Canada, Turkey, South Korea, Costa Rica, and many other countries.

One unique aspect of our conference is that it is traditionally hosted at locations along the Southeastern coastline of the US. Often we are able to find accommodations directly on or near to a beach, which has been a big draw during a time of year when many of our attendees are looking to escape cold weather.

Dr. Jim Randall

Dr. Rick Mathisen

The conference was started nearly 30 years ago by Dr. Jim Randall of Georgia Southern University, and for many years, it has been run by Jim along with Dr. Rick Mathisen of Kennesaw State University (who passed away in 2019 and will always be missed). Jim has envisioned AMTP as an opportunity to get together, share ideas, and network in a beautiful location each year”