AMTP 2020 PRESENTATION SCHEDULE
**All scheduled sessions are Eastern Time Zone
THURSDAY AUGUST 6, 2020
8:00 AM - 8:45 AM SESSION
ROOM 1: SOCIAL MEDIA / DIGITAL MEDIA MARKETING
SESSION CHAIR: LINDSAY LARSON
I Will Like Your Product but not Your Face: An Introduction to Selfies in Online Reviews
Patrick A. Barbro, Rowan University
Content Analysis of Top Cosmetic Brands Activities on Instagram
Faren Karimkhan, Florida State University
How is Brand Orientation Influenced by Social Media Content?
Eric Harvey, Kennesaw State University
Techy, Classy, and Social: Electric Vehicles and Brand Communication on Twitter
M. Olguta Vilceanu, Rowan University
Rhianna Davis, Rowan University
Kailey Bertelson, Rowan University
ROOM 2: UNIVERSITY OF SOUTHERN MISSISSIPPI STUDENT SHOWCASE
SESSION CHAIR: ISMET ANITSAL & SERGE BELEMKOAGBA
The Impact of Culture on Multinational Business Expansion: A Case Study Evaluating Merchandising in Asian 7-Eleven Franchises
Matthew Yang, University of Southern Mississippi
Gallayanee Yaoyuneyong, University of Southern Mississippi
Early-Career Professional Athletes, Social Media Marketing, and Sponsorship
Nichada Satasuk, University of Southern Mississippi
Gallayanee Yaoyuneyong, University of Southern Mississippi
Yours, Mine or Ours? Exploring the Role of Cultural Values in Sharing Economy Services
Lacey Wallace, University of Southern Mississippi
Joanne Cao, University of Southern Mississippi
THURSDAY AUGUST 6, 2020
9:00 AM - 9:45 AM SESSION
ROOM 1: ADVERTISING
SESSION CHAIR: LINDSAY LARSON
When and Why Split Ads are Effective
Harper A. Roehm Jr, University of North Carolina Greensboro
Michelle L. Roehm, Wake Forest University
The Big Era of Podcasting: A Timely Examination of Advertisements in Popular Podcasts
Kristine Johnson, Rowan University
M. Olguta Vilceanu, Rowan University
Erika P. Solis, Rowan University
Kailey C. Bertelson, Rowan University
Exploring the Effect of Shocking Advertising Used by For-profit and Nonprofit Organizations in US and Chinese Consumers
Shuo Yan, Florida State University
Sindy Chapa, Florida State University
ROOM 2: CONSUMER COMMUNITIES
SESSION CHAIR: ISMET ANITSAL & SERGE BELEMKOAGBA
It Takes an (Online) Village: Adoptive Parent Identity Construction through Blogging
Elise Johansen Harvey, University of South Carolina Upstate
The Proof is in the Power: Social Community Integration in Electronic Health Records for Elevated Patient Empowerment
Amanda Ledet, University of South Alabama
Competing with the Sharing Economy: Understanding the Barriers Faced by “Traditional” Providers
Amiee Mellon, University of Montevallo
Jim Connell, University of Montevallo
THURSDAY AUGUST 6, 2020
10:00 AM - 10:45 AM SESSION
ROOM 1: MARKETING DATA
SESSION CHAIR: LINDSAY LARSON
Blockchain and the Transformation of Branding
Brian Whelan, University of North Carolina at Charlotte
Sunil Erevelles, University of North Carolina at Charlotte
Padma Bulusu, Wells Fargo Securities Technology
Sensemaking and Big Data Science: Soft and Hard Marketing Skills Are Needed Today
Michael Latta, Coastal Carolina University
Consumer Data Privacy in Marketing Research: A Study of Value-Based and Cognate-Based Approaches
Scott Ertekin, Brenau University
ROOM 2: ETHICS & CONSUMER BEHAVIOR
SESSION CHAIR: ISMET ANITSAL & SERGE BELEMKOAGBA
The Future of Electronics Consumption and the Role of the Sustainable Consumer
Jennifer D. Henderson, University of South Alabama
Are Eco-Friendly Cars More Favorable? An exploratory study of attitude toward eco-friendliness among multiethnic consumers in the U.S.
Meng Tian, Florida State University
Sindy Chapa, Florida State University
Micheal Walsh, Florida State University
Nicholas Kjaerholt, Florida State University
Ailin Xia, Florida State University
New Product Development processes in medical device startups: a case study
Alan D. Lish, University of Houston
THURSDAY AUGUST 6, 2020
11:00 AM - 11:45 AM SESSION
ROOM 1: CHANGING MINDS
SESSION CHAIR: LINDSAY LARSON
When Opinion Leaders Endorse Products — What marketers take advantage of and consumers misconceive
Alexander Mueller, University of Saskatchewan
Media Effects: Nike Advertisements to Empower Women
Nivia K. Escobar Salazar, Florida State University
Arthur Raney, Florida State University
Investigating Brand Popularity and Implicit Brand Network Based on Online Social Network Data
Jurui Zhang, University of Massachusetts Boston
Raymond Liu, University of Massachusetts Boston
ROOM 2: PANEL
SESSION CHAIR: MERAL ANITSAL & SERGE BELEMKOAGBA
PANEL: CHANGING EXPECTATIONS FROM DEPARTMENT CHAIRS IN THE DYNAMIC ENVIRONMENT OF HIGHER EDUCATION
Ismet Anitsal, Missouri State University
Melek Meral Anitsal, Tennessee Tech University
Michael Latta, Coastal Carolina University
David J. Burns, Kennesaw State University
FRIDAY AUGUST 7, 2020
8:00 AM - 8:45 AM SESSION
ROOM 1: PRe-Taped Session
SESSION CHAIR: LINDSAY LARSON
Empirical Evidence of the Marketing and Corporate Political Activity Interface in Firm Strategy
Jessica Zeiss, Ball State University
The Firm-Perceived Contingencies to Political Strategy
Jessica Zeiss, Ball State University
Les Carlson, University of Nebraska - Lincoln
Identification and ranking of the marketing mix of services in the banking industry, using DEMATEL
Reza Mohammadkazemi, University of Tehran
Saeed Kardar, Islamic Azad University, Iran
Mahnaz Pouriz, University of Tehran
The Effect of Use of Text Messaging on Soccer Fans’ Behavior: The Case of Iranian Professional League
Reza Mohammadkazemi, University of Tehran
Saeed Kardar, Islamic Azad University, Iran
Mahnaz Pouriz, University of Tehran
ROOM 2: (NO SESSION AT THIS TIME)
FRIDAY AUGUST 7, 2020
9:00 AM - 9:45 AM SESSION
ROOM 1: Sales & Sales EDUCATION
SESSION CHAIR: LINDSAY LARSON
Preparing Performance Reports for Upper Management: A Skills Building Project for Sales Management Students
Joseph D. Chapman, Ball State University
Russell Wahlers, Ball State University
The Promise of Artificial Intelligence and Potential Impact on the Sales Function
Richard Plank, University of South Florida
Pamela Peterson, Malcolm McDonald Academy
Body Language and Sales
Lindsay Larson, Georgia Southern University
Adam Puckett, Georgia Southern University
Timothy C. Heinze, California State University, Chico
ROOM 2: Marketing EDUCATION
SESSION CHAIR: MERAL ANITSAL & SERGE BELEMKOAGBA
Supporting Service Learning with an Interdisciplinary CSR Marketing Model
Ellen Raineri, Penn State Hazelton
Understanding Student Perceptions of their Personal Branding in Higher Education
Musa Pinar, Valparaiso University
Tulay Girard, Pennsylvania State university-Altoona
Empirical Study: Use of Online or Traditional Job Search: Which Do Graduating Sales Students Prefer When Searching for First Post-Graduation Careers
Linda G. Mullen, Georgia Southern University
Randy Stuart, Kennesaw State University
Michael L. Thomas, Georgia Southern University
FRIDAY AUGUST 7, 2020
10:00 AM - 10:45 AM SESSION
ROOM 1: BRANDING
SESSION CHAIR: LINDSAY LARSON
The Brand Axis: Strategic Impacts of Loyalty and Engagement within the Social Media Magnet Theory
Kyle A. Huggins, Belmont University
J. Elliott Cunningham, Westgate Marketing
A Foundational Investigation of the Theory of Brand Comfort
Kirk D. Aiken, California State University, Chico
Ajay Sukhdial, Oklahoma State University
Matthew Meuter, California State University, Chico
Can Social Media Marketing Effects Be Sustained?
Manisha Mathur, Augusta University
ROOM 2: MONEY & MIND
SESSION CHAIR: MERAL ANITSAL & SERGE BELEMKOAGBA
Is It All in Your Head? How Your Beliefs About Money Influence Your Financial Behavior
Patricia T. Gouveia, Florida International University
The Height Premium: When Shorter Men Pay More
Nuket Serin, Florida International University
Jayati Sinha, Florida International University
A Preliminary Examination of Sponsorship Motivations and Leveraging in Motor Sports
Carol L. Bruneau, University of Montana
FRIDAY AUGUST 7, 2020
11:00 AM - 11:45 AM SESSION
ROOM 1: MARKETING ETHICS
SESSION CHAIR: LINDSAY LARSON
Is there a ROI for Being Ethical? The Impact of Consumer Perceived Ethicality on Brand Equity
Arwen L. Matos-Wood, Kennesaw State University
Consumer Response to Foundations and Firms When Firms Own or Sponsor a Foundation
Amanda Swift, Murray State University
Ismail Karabas, Murray State University
Corporate Social Responsibility, Economic Geography, and the Moral Supply Chain
Steve LeMay, University of West Florida
Guli-Sanam Karimova, Kiel Centre for Globilization
Dave McMahon, Pepperdine University
ROOM 2: PANEL
SESSION CHAIR: MICHAEL LATTA
PANEL: Are Students Our Customers: Perils and Pitfalls of Students as Customers
Michael Latta, Coastal Carolina University
David Burns, Kennesaw State University
Michael McCall, Michigan State University
Ismet Anitsal, Missouri State University
Meral Anitsal, Tennessee Tech University
FRIDAY AUGUST 7, 2020
12:00 PM
ROOM 1: LUNCH + AWARDS MEETING
THE AMTP CONFERENCE GETS TOGETHER VIRTUALLY TO EAT LUNCH, AWARD RECIPIENTS ARE ANNOUNCED
SATURDAY AUGUST 8, 2020
10:00 AM - 11:00 AM SESSION
ROOM 1: TRACK CHAIR MEETING
ALL TRACK CHAIRS WILL MEET FOR UPDATES & DISCUSSION, ANY INTERESTED IN TAKING ON A ROLE OF TRACK CHAIR IN THE FUTURE ARE WELCOME; PLEASE CONTACT LINDSAY LARSON IN ADVANCE
SATURDAY AUGUST 8, 2020
11:00 AM - 12:00 PM SESSION
ROOM 2: EXECUTIVE BOARD MEETING
ALL MEMBERS OF THE EXEC BOARD WILL MEET FOR UPDATES & DISCUSSION